News

Toronto's Punjabi Streetwear Scene: How the 6ix Became a Culture Capital
Toronto and the GTA are home to one of the largest Punjabi communities on earth — and it's becoming one of the most important streetwear scenes anywhere. Here's how the 6ix and Brampton turned into a culture capital. Read more...
The Meaning Behind PANJAB: Five Rivers, One Identity
The word Punjab means “land of five rivers” — but it carries so much more than geography. Here's the real meaning behind PANJAB, the symbolism of the tiger and the five waters, and why the diaspora wears it with pride. Read more...
Who Is Diljit Dosanjh? The Punjabi Icon Taking Over the World
From a village in Punjab to Coachella, the Met Gala, and sold-out arenas worldwide — Diljit Dosanjh is the artist who put Punjabi culture on the global stage without changing a thing about himself. Here's who he is and why the whole world is watching. Read more...
Punjabi Streetwear Is Taking Over — And the Diaspora Is Leading the Movement
Punjabi streetwear went from non-existent to a global movement in a few short years. Here's how Diljit Dosanjh and the DIL-LUMINATI era put diaspora fashion on the map — and what it means for the ones finally wearing where they came from. Read more...